創新傳播法則

原名為,創新擴散理論(Diffusion of Innovation Theory),第一次是在 Simon Sinek 在 TED 的演講中聽到這個理論的。

註: 約於影片中的 00:11:00 秒附近。

這項理論揭示了幾個要點:

要點1: 市場上可能存在的比例分佈

2.5% 是發明家
13.5% 是早期使用者
34% 是早期的大多數
34% 是晚期的大多數
16% 是落後者

要點2: 大眾市場接受新觀念的關鍵點
15% ~ 18% 是大眾市場普及接受的關鍵比例

維基百科: https://en.wikipedia.org/wiki/Diffusion_of_innovations
理論來源: Everett Rogers 於 1962 年發表的 Diffusion of Innovations 一書中提出

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